As a marketer, streamline your workflow with HubSpot's free landing page builder. Create on-brand pages that work seamlessly across devices without IT support, helping you focus on converting visitors into leads.
1. The Difference Between Landing Pages and Website Pages (0:18)
Landing pages are designed for conversion and are often temporary, aiming to turn visitors into leads by offering incentives in exchange for form submissions. In contrast, website pages provide comprehensive information and serve multiple functions as long-term resources.
2. Creating a Landing Page in HubSpot (0:49)
Access the HubSpot dashboard, navigate to Marketing, and select Landing Pages to begin. You can create a landing page even if your main website is hosted elsewhere, like WordPress, making HubSpot's tools versatile and accessible.
3. Choosing Landing Page Templates in HubSpot (1:17)
Select from a variety of templates suitable for different needs. These templates are fully customisable, allowing you to adjust them to match the aesthetic and functionality of your other web pages.
4. Editing and Customising Your Landing Page Layout (1:41)
Customise your landing page by editing sections within HubSpot’s drag-and-drop interface. Create a concise and effective page by deleting unnecessary sections and ensuring crucial elements, like your header and footer, are present.
5. Adding a Form to Your Landing Page (2:38)
Integrate a form prominently on your page to capture essential visitor information. Ensure it's visible and functional, and customise it to fit the purpose of your landing page, such as a webinar sign-up.
6. Customising Your Form and Adding Personalisation Tokens (3:09)
Enhance your form by customising the button text, enabling CAPTCHA, and adding personalisation tokens like first names to create a more engaging and personalised experience for users.
7. Using AI to Improve Your Landing Page Copy (3:53)
Utilise AI tools to refine your landing page content. AI can help expand, shorten, or alter the tone of your copy to ensure it resonates with your audience and aligns with your communication goals.
8. Editing Button Text on Your Landing Page (4:41)
Optimise your call-to-action buttons by editing their text to be more persuasive and clear, driving your visitors towards the intended action more effectively.
9. Adding Social Media Links to Your Landing Page (4:48)
Include social media links to enhance engagement and expand reach. Ensure they are placed strategically but remember to keep the focus on the primary conversion goal of the landing page.
10. Finalising Landing Page Settings (5:36)
Set title tags, meta descriptions, and URL structures. These settings improve SEO and ensure that your landing page is accurately represented in search results.
11. Optimising Your Landing Page (6:29)
Use HubSpot's optimisation insights to fine-tune your landing page performance. Implement recommendations for improvement, such as adding meta descriptions or adjusting content for SEO.
12. Previewing Your Landing Page Before Publishing (6:56)
Preview your page to ensure everything is functioning correctly. Check for responsiveness across devices like mobile and tablet to ensure a seamless user experience before hitting publish.
13. Analysing Landing Page Performance (7:28)
Post-publishing, analyse performance metrics such as page views, conversion rates, and bounce rates. Use these insights to refine strategies and enhance future landing page effectiveness.
14. The Benefits of Using HubSpot's Free Landing Page Builder (8:30)
HubSpot’s builder stands out for its ease of use and integration with CRM, providing robust tools for businesses of all sizes to create effective landing pages that convert. Experience award-winning functionality by signing up for a free HubSpot account.
Checklist for Effective Landing Page Creation:
[ ] Understand the purpose and structure of landing pages.
[ ] Use HubSpot’s template selection to start your design.
[ ] Customise the layout and content to align with your brand.
[ ] Add and optimise forms for lead capture.
[ ] Include personalisation tokens for enhanced engagement.
[ ] Refine copy using AI tools for optimal messaging.
[ ] Finalise settings for optimal SEO performance.
[ ] Preview the landing page to ensure all elements are correct.
[ ] Publish and monitor performance metrics for improvements.
Conclusion
In conclusion, creating compelling landing pages with HubSpot's free builder can significantly elevate your marketing campaigns by effectively converting visitors into leads. By following the steps outlined above, you can ensure your landing pages are both aesthetically pleasing and functionally effective. Remember, a well-designed landing page is crucial for driving engagement and achieving your marketing goals.
If you need any assistance or have questions about optimising your landing pages, don't hesitate to reach out to our team at Crocodile Marketing. We're here to help you succeed. Contact us today!
