PDF By Dave McMahon
Think about this. You open the newspaper and begin to read. What is it that your eyes do? Do you immediately begin reading from the top of the newspaper, taking in every word? Or, do you start glancing over the page, picking out important words and looking for items of interest?
Studies have actually shown that many people tend to scan from left to right and then scan the articles within the newspaper.
What is scan reading?
This means they read over the headlines and whatever else may happen to catch their eye at the time. When something does catch their attention, they slow down and read more carefully.
This group of people – scanners – will read the headline and the first opening paragraph and then will usually go right to the end of the document where they will read the closing sentence and any PS’s.
What does this mean for you as a business person and how can you take that knowledge and increase your sales growth? Many of my clients have done the sales course called ‘Sales Shortcuts and Social Media Mastery’ where this point is revealed in more detail. Click HERE to find out more.
So when you get down to it, the sales writing principle of using a PS is actually one of the simplest ways to grab the attention of more readers and improve your sales and marketing.
Do You Want help with your sales presentation? Then call now for your free ‘Sales Presentation Q&A Session Call’ on 1300 887 865 or email: Customers@CrocodileMarketing.com to see if your business qualifies.
Be the first to share this page