Posts Tagged ‘sales writing’

The Sales Process Starts With Alerting Your Prospect

Tuesday, July 6th, 2010

By Dave McMahon

Sometimes you need to put prospects on alert so they know you are trying to reach them. A simple tool can help you to do this.

But first why do most people so often solicit the opinions of others?

The simple answer is that one of the hardest things in life for many people is making decisions. The more choices that are available, often the more difficult it becomes to make a decision.  (more…)

Using Sales Writing to Increase Your Sales Growth

Tuesday, June 29th, 2010

By Dave McMahon

Making Use of a Simple Technique can Help you to Reach all of your Readers and increase your Sales Growth.

Everyone takes in information differently. Understanding how a large percentage of the population takes in information can give you more power to effectively reach them.

Think about this. You open the newspaper and begin to read. What is it that your eyes do? Do you immediately begin reading from the top of the newspaper, taking in every word? Or, do you start glancing over the page, picking out important words and looking for items of interest?

Studies have actually shown that many people tend to scan from left to right and then scan the articles within the newspaper.

What is scan reading? (more…)

Email Marketing – Email Newsletter Unleashed Part 3

Tuesday, May 18th, 2010

By Dave McMahon

     See below for Part III of the Free Email Newsletter Traffic Blueprint and in the next 6 minutes you can see a big secret that has improved Olivia Newton-John’s success – yes, the singer from the hit movie ‘Grease’- who was on Tour around Australia at the time.

     Is your sales and marketing in chaos and you have no more time to spend on sales?

     Well in the next 6 minutes that could all change.

     Right now I am seeing far too many sales and marketing consultants telling people they need using all these marketing strategies like direct mail, email, Google adwords, Facebook ads, fax broadcasting, newspaper ads and publicity all at the same time.  (more…)