Sales Training – To Improve Sales Performance In the Retail Gift Shop

Transcript of Sales Performance coaching call with David McMahon and Kirsty Mason

D – David McMahon
K – Kirsty Mason

D: Welcome, and thank you for joining today’s sales automation coaching call, I’m Dave McMahon from Crocodile Marketing, and today I have Kirsty Mason on the line with me today, and we’re going to be looking at sales performance in the retail industry. Now Kirsty are you there on the line with us?

K: Yes I am.

D: Do you want to say hello to everyone who’s listening?

K: Hi I’m Kirsty, I’m from Sydney, and I’m just getting some ideas from Dave just about how we can help a small business that I work in with my mum.

D: Fantastic, now look, part of this call is to really dig down into that performance of the sales. Now, for everyone’s who listening here today, I just really want to frame this for you, because a lot of people get confused about sales automation and performance. Because when we hear those two words, automation and performance, we automatically think the latest whizz-bang computer or flashy gizmo, or even some of the latest mobile phone technology, which we can use in retail. Well, while these techniques and technologies are really amazing, and can do some amazing, powerful benefits for your business, the fact is that in many ways technology is probably the last thing you want to throw into your business, or into the sales process. Because many times, the manual process is just as effective and in most cases can be more cost effective than trying to computerise or automate every step of your business. Now, for someone who may know me, being an IT guru, in my past life I was IT Director of Australia’s third largest phone company AAPT Mobile, you may find it a bit strange that being the big computer geek that I am, here I am I’m telling you that sometimes computers are not the answer. And I think today we’re going to find some of that with Kirsty.

So, Kirsty, to really get in to this call, we have 20 minutes in this call, and I want to really make it beneficial for you and your business, so we can start to get some really good results for you now. So I’m not trying to create a big master plan, we just want to get down to and solve some of the core issues, and start generating some additional sales, effectively, now. So, probably, I haven’t really met you, I don’t really know much about your business until now. So, what I’d like to do is I’d like to start by just spending a few minutes getting a little bit of a background on where you, you know, what is business and how does it sort of work. So…

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sales-training-retail-gift-shop-transcript 

If you want help to improve your sales performance, your sales team and business, then call now for your free ‘Sales Presentation Assessment’ on 1300 887 865 or email Customers@CrocodileMarketing.com to see if your business qualifies.

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