Hidden Money: 3 Ways To Make More Money From Your Business
Most times when I get called in to consult with a client, he or she is looking for answers to their current business problems. And that’s fine… that’s what I’m there for. So I spend the day going through the business and taking notes and towards the end of the day I give them my recommendations. That’s what we consultants do. But there’s also something else I do that has a dramatic and in many cases, an almost immediate impact on my client’s bottom-line. You see, as I’m going through the client’s material, I’m also asking a question. And I implore you to do the same to your own business… as you’ll be blown away with possibilities.
Okay, the question to ask is:
“Where Are The Hidden Opportunities
In My Business?”
You see, here’s where a fresh pair of savvy-marketing-trained eyes will open up a whole new world of opportunities for you. When you start looking for the hidden opportunities they begin to appear. But when you’re up to your neck in the day to day running of your business, your eyes are closed to all the extra opportunities you’re missing out on. So I want to get you thinking here… and I’m going to give you just a few examples of hidden opportunities to get you going. There are many more. But if you do this, instead of just reading it, you’ll start to get excited. It’s exhilarating stuff pulling money out of the air like some magician pulling a rabbit out of a hat. It gets in your blood and you’ll never look at your business the same way again.
Okay, let’s look at a few of the more obvious hidden opportunities.
1: Info-Marketing: Sell What You Know To Others In Your Field
This is a great way to make extra money. Not only that, in many case I’ve seen this side of an establish business quickly generate more income than the real business ever did. And the beauty is, it can happen quickly.
So let’s say you’re an accountant who is successful. You’ve got marketing systems in place, you’ve got strategies that ensure you get quality staff, and maybe your office administration systems are top of the range.
Well that’s 3 different info-products you can begin selling to other accountants. One on marketing, one on hiring the right staff, and one on administration systems. Lead with the marketing product on your front-end and have the other two as back-end products.
This is niche marketing at its best. Plus, as an accountant selling to accountants, you’ve got one powerful weapon on your side: Affinity
Your prospects can see that you are one of them… giving them first-hand solutions to their problems.
PLUS, as an added bonus, your prospects are easily reached. This is one problem of info-marketing… and that is, getting your message to the right people. Many times this is expensive… but its part of the business.
With niche-based sales and marketing, as in this example for accountants, you can easily get hold of a list of names to mail to. Plus there are trade journals that you can advertise in. This is one hidden business inside your current business that I urge you to consider.
2: Membership: Money Every Month
As I’ve mentioned many times, creating your own exclusive membership club can be extremely profitable. The advantages for you as the business owner are many… and so are the advantages to your members.
Here’s a real-life example. I just finished a day consulting with a client who owns a Beauty Parlour. You know facials, manicures, waxing and the like. One suggestion I made was to start a membership club.
Call it The Ultimate Indulgence Club or something like that and make it a monthly payment to join. For their monthly fee they get a lot of extras. We sat down and brainstormed what services and value she would add to make her new club absolutely irresistible.
The BIG lessons she learned was to make it exclusive so her members would be special and feel pampered and to limit the number of people who could join and to create a waiting list of those who missed out. She is thinking of limiting this to just 200 members at $250 a month. That’s $50,000 a month in assured income. And what’s even better for her is that money is hers before she provides any services. Brilliant.
3: Mail Your Customers: Your Hidden Goldmine
If you’re not mailing your customers at least once a month then you’re leaving a lot of money on the table. It’s that simple. Many clients fight me on this. It’s too much hassle. It costs too much. My dog got sick and I had to take him to the vet so I didn’t have time. I’ve heard all the excuses why it can’t be done.
But get this: You’ll get no bigger bang for your buck than by utilising Direct Mail as part of your overall sales and marketing strategy.
Basically, you’ve got to keep in front of your customers, reminding them you are there ready to serve, making them great time-sensitive offers, and building up the trust that forms the foundation of every relationship.
Okay, they are just 3 of the hidden opportunities that I uncover for my clients week in, week out. There are many more. The point is to get you to think about your options. To view your business differently than the average business owner… and to flip you’re thinking from business owner to entrepreneur… that’s where the big breakthroughs happen.
P.S. If you want to fast-track the implementation of your sales and marketing and get more sales enquiries within the next 42 Days call now 1300 887 865 (int +61 7 5630 1155) or email: customers@crocodilemarketing.com) and ask about the Crocodile Implementation Club.
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