CRM Implementations almost invariably fall short, not because of business owner, but usually because of the software company’s over-promising of support on implementation and their failure to deliver what they promised.  So ulitmately it’s the business that suffers. Here are two common mistakes:... Read more

CRM stands for Customer Relationship Management, but in simple terms CRM is any software that your business uses to to help manage the relationship with your customers. Based on the belief that the customer-driven culture... Read more