3 Traits Successful Marketers Possess
Okay, no preamble, here they are:
1: Immune to Criticism: When you’re buying speed, getting your name out there, becoming successful, you’re gonna ruffle a few feathers and cop some flack.
When this happens; embrace it! I read once where the legendary online marketer Matt Furey said he used to give a shout of joy when another piece of criticism crossed his desk.
This is a different way of thinking and one of the reasons Matt is so successful. Because for most of us, we just want to be liked; for some, they crave being liked more than the money.
OUCH!
If this is you, you better shake yourself up, give yourself a clip around the ear, and get over it. Getting negative feedback means you’re making a dent in the market.
Trying to please everyone will send you broke.
2: Think BIG & Often: Successful marketers think way ahead, 12, 18, 24 months in advance, how their business will look, how big it will be, making sure if needed, the business is ready for sale.
But they also micro-manage as well; right down to the nitty-gritty details that maximise the profits from each and every customer/member.
We think about burrowing deep into a niche adding more and more higher priced products and services; but also think horizontally, expanding the business side-ways to extract profits from other niches congruent with the established business.
We are also proactive, do not rest on our success but actively look for ways it could go wrong and take action quickly to correct the course. Above all, we always think we have a chance of succeeding in everything we touch.
We think BIG!
3: Willingness to Create Chaos: You can’t be a perfectionist in this game. You have to be willing to create a sense of urgency in your business, and this leads to chaos which leads to record profits.
Doing things one at a time might sound good in some lame-brained Business Book written by some old University Professor; but in the real world, doing things one at a time leads to stagnation and death.
So you need to be able to let go, delegate (a skill I”m still learning), juggle many different hats and have many balls in the air.
Realise you’re always going to be playing catch up but that’s the price we pay for success.
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